Plastic is not biodegradable and is one of the biggest contributors to waste and pollution. Every year, 8 million tonnes of plastic are dumped in the oceans and has resulted in a desperate need to change our behavior when it comes to single-use plastic. Meet Notpla – a sustainable material made by a start-up that’s on a mission to make packaging disappear naturally. The innovative seaweed-based material is a biodegradable alternative to single-use plastic that is clogging up our pipes and our planet.
Notpla has created an evolutionary, biodegradable seaweed-based material that can be used to replace plastic cups and condiment sachets with this sustainable packaging solution. It can also be made into thin films or a coating for cardboard to create a wide range of products. “Consumers today are not just aware, but emotionally connected with the issue of plastic pollution. We joined its design engineers and backers to deliver the strategy, name, identity, and brand that would leave people in no doubt about its potential value in the world,” says the team.
Notpla’s products are geared towards cutting down on single-use plastic, giving consumer brands a significant advantage as audiences become more conscious about food packaging. It has been designed to be a simple, bold definition of who they are – not plastic, but a completely new material that is more than just a brand’s clever name.
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