Artificial intelligence has been a hot-button topic right now in the creative industry. Whichever side of the “debate” you may fall on, we have to admit that the democratization of things like graphic design, product concepts, and digital creativity has certainly made things a bit more interesting, albeit controversial. A collection of AI-generated product design concepts by a designer from South Africa has brought gaming into the mix, resulting in a pretty interesting visual narrative.
The collection of various products, generated through AI, incorporates futuristic shapes and design that reminds you of computer games into things like sneakers, helmets, backpacks, music players, and of course, game controllers. The designer said he wanted to remove the idea of these items being shaped by “idols” and narcissism, probably referring to a lot of the popular brands particularly with sneakers being designed after personalities and costing an arm and a leg.
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