Birthdays are often a good excuse to have a drink and dance to a tune, and Scottish Opera is no exception. To celebrate its 60th anniversary, Scotland's largest performing arts organisation has marked the occasion with a commemorative gin whose packaging can be fed through a music box to play the signature theme from Madama Butterfly.
Named Suonare – which appropriately translates as 'to play' – the celebratory gin will act as a gift to patrons of the Scottish Opera. Created in partnership with local distiller Biggar Gin, the spirit is a London Dry gin which contains botanicals that have a strong connection both to Scotland and the operatic world.
"The project's success depended on genuine collaboration between all the partners to make it happen," she adds. "Biggar Gin helped us to place the botanicals accurately from high to low notes. Scottish Opera's music director specifically arranged the notation so the label could play through the music box.
"It was so satisfying to see everything fall into place and to deliver a brand that conveyed the nature of the product: the worlds of musicology and mixology coming together."
The decision to make the playable tune 'Un bel di' – instantly recognisable as the signature theme from Madama Butterfly – is just as well chosen as the other elements of the identity. This is because the Puccini opera was first performed by Scottish Opera during its maiden season 60 years ago. The tune itself was inspired by a Chinese music box that the composer first heard in Italy.
"Tess Wood, Design Manager, Scottish Opera: "The decision to appoint Tangent to develop an artisan gin brand for us was incredibly easy – they have curious minds, a strong desire to push the creative boundaries, and a collaborative approach to working that was integral," concludes Tess Wood, design manager at Scottish Opera.
"The creative solution for Suonare is charmingly playful and unique, and we're thrilled with the results."
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