Standing out in the world of footwear for the last few years, Salomon has now shared its first visual update in 12 years. Sharing the news with a new brand film, titled “A New Chapter for Salomon|Tomorrow is Yours,” the visual outline the new “Tomorrow is Yours” tagline and unveils the French sportswear brand’s 2022 visual identity.
Designed by David Benedek, Hugo Hoppmann, Ricardo Ferrol, and the Salomon team, the new wordmark stands to respectfully honor both Salomon’s heritage and legendary graphic designer Neville Brody’s graphic work for the brand in the ’90s.
The modern yet authentic logotype remains true to Salomon’s 75 years of history while delivering future-proof impact and maximum precision. The branding identity also serves as a base for all sub-brands such as Salomon Advanced and S/Lab.
Take a look at Salomon’s “A New Chapter for Salomon|Tomorrow is Yours” visual identity outline above.
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