Could this be the future of fashion photography?
The COVID-19 pandemic led to brands needing more creative ways in order to reach their customers, due to travel restrictions and social distancing rules.
PrettyLittleThing decided to shoot their most recent ground-breaking campaign in Australia which has boasted one of the most successful flattening of the curves and therefore a relaxation in restrictions before many major countries.
During the shoot, the crew, hair and makeup teams wore face masks and the models were shot individually in isolated areas to ensure that everyone was adhering to the government guidelines by only shooting using drones.
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