Paper Bottle Community: Is this the beginning of the end for the single-use plastic bottle?

EXCLUSIVE: Following the launch of Carlsberg's paper bottle prototypes, edie explores how Coca-Cola, The Absolut Company and L'Oréal are joining the brewer to scale-up paper-based solutions that replace or rival single-use plastic bottles.

The humble plastic bottle has been the symbol of the sustainability movement in recent years. It is emblematic proof that global approaches to consumption and disposal are broken. A million plastic bottles are bought every minute globally, and this is expected to increase by 20% by 2021.