P&G has announced the launch of its new Fairy Ocean Plastic bottles made entirely from a combination of recycled and ocean plastic.
As many as 320,000 of the 90% recycled and 10% ocean-plastic bottles are set to be released in the UK in 2018, with the overriding aim of raising awareness of the issues of growing ocean plastic levels.
“As the world’s number one dishwashing liquid globally and a much-loved brand in the UK, we want to use Fairy to raise awareness about the plight of our ocean and raise awareness about the importance of recycling,” said Virginie Helias, P&G’s Vice President of Global Sustainability.
“Our consumers care deeply about this issue and by using ocean plastic we hope to show that the opportunities are endless when we rethink our approach to waste.’’
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