P&G Beauty announced the launch of its first refillable bottle system at scale, which will see a number of its most well-known brands using reusable aluminium bottles and refill pouches.
As announced at a live panel of sustainability experts at the Reuters Responsible Business Summit, as of 2021, P&G reports that its Head & Shoulders, Pantene, Herbal Essences, and Aussie products will enable 200 million European households to recycle, reduce and reuse.
The brands will launch a refill system for their shampoos, thanks to a new reusable, 100% aluminium bottle and recyclable refill pouch, which the company says is made using 60% less plastic.
P&G Beauty is on track to reduce virgin plastic usage by 50% in shampoo and conditioner bottles by the end of 2021, where, through collective efforts to reduce, reuse and recycle, 300 million fewer virgin plastic bottles will be produced yearly.
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