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Nutella Biscuits

Lucia

Nutella is one of the most iconic brands, loved

by adults and children in Italy, the rest of Europe, and all around the World.

It is with great enthusiasm that Ferrero develops

a visual identity for the launch of the very first stretch of the brand into the biscuit segment. With this innovation, the brand is capable of communicating the novelty in both a fresh and iconic way

while remaining consistent with the brand’s historical values.



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©2019 Butterfly Effect. Editors: Pierre Schwenke & Lucia Faggion

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