NEWSTubi takes aim at competition in its largest out-of-home campaign

Tubi wants all of America to know it's there for them – for free.

The ad-supported video on demand service (AVOD) is taking cheeky shots at paid services such as Netflix and Hulu in its largest out-of-home campaign, launching in New York, Chicago, Los Angeles and Detroit.

"Consumers are looking for free options to complement their SVOD services,". "AVOD provides consumers an opportunity to discover content that is more 'comfort food' in nature such as timeless movies and nostalgia television."