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New App Allows Tracking of All Your Online Deliveries in One Place




For anyone who has ever purchased anything online, startup brand Route may have just created the app to make ordering more efficient than ever. Described as a “premier post-purchase experience platform,” Route has now launched a corresponding app that will allow users to organize and track all of their packages in real-time. Alongside the ability to follow the shipments as they make their way to the final destination, the company has also announced “Route+,” an additional feature that offers package protection in order to help build more trust between consumers and retailers.


The Route app uses various technologies in order to aggregate a user’s online purchases and compile them all in one place, which for now extends to any of Route’s 1,600 merchant partners such as Zara, Everlane and Urban Outfitters. By using artificial intelligence, the app is able to synchronize with a person’s Gmail account and pull in all of the necessary details surrounding their order, while taking precautions not to infringe on a user’s privacy. The Route+ protection feature operates similarly, using advanced algorithms in order to “predict risk” and “improve claim resolution.”


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