We launched body wash 5 times before we got it right. The naysayers said “I’ll never wash my body with the same brand I clean my toilet with.” The naysayers were wrong. Our body wash launch redefined everything we thought we knew about our own brand. An empowered project team, unafraid of failure, challenged every attribute of the product proposition and rebuilt it from the ground up. We learned that the method brand is not defined by a market or category. The idea of a better-for-you product, paired with an improved product experience is universally accepted. I was part of that team and I’m incredibly proud of how far we’ve come. Last week we launched shampoo + conditioner and continued to build out our personal care portfolio. Cheers to those fearless method employees (a.k.a ‘people against dirty’) who challenged the norm and had the patience and persistence to push forward. 💪💪💪
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