Mauritius aims to restore its image with new campaign

The Mauritius Tourism Promotion Authority (MTPA) has unveiled a marketing campaign to “restore” the island’s image after an oil spill in the summer.

Called “# Mauritius Now“, the campaign aims to “safeguard” Mauritius’s brand positioning in global markets as it reopens its borders amid the Covid-19 pandemic.

The marketing initiative also highlights environmental projects that are repairing the damage caused by July’s oil spill, which affected 4% of the island.

A dedicated "# Mauritius Now“ microsite has been created, and there will be regular social media posts, e-newsletters and blogs.

The site includes live webcam footage of the island’s lagoons and beaches, as well as videos showing Mauritians in their daily activities.