Adidas is introducing a new performance running sneaker known as the FUTURECRAFT.LOOP. A completely recyclable runner, the FUTURECRAFT.LOOP was created with the aim of contributing to the global battle against plastic waste; the shoe can be used, returned to the manufac-turer, “broken and reused” to create completely new sneakers in the near future as well.
For the adidas FUTURECRAFT.LOOP’s construction, the designers utilized reclaimed and recycled “yarns and filaments” from “marine plastic waste and illegal deep-sea gillnets,” allowing each bit of the shoe to be crafted using 100% reusable TPU. Instead of using glue, adidas opted for a for-ward-thinking knitting, moulding and clean-fusing process for the midsole area, employing adidas SPEEDFACTORY technology in the process.
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