After two decades, Lamborghini has revamped its logo, giving it a cleaner aesthetic. The newly designed logo sees the Italian heritage automaker receive a renewed logo.
In the simplified logo, the main bull motif is still at the center of the Lamborghini shield. However, the details have been minimized. In a statement, Lamborghini explained, “The new logo is redefined by a broader Lamborghini typeface than its predecessor and by colors that are minimal yet bold. The restyling is driven by a new strategy that involves adapting the brand’s visual expressions to better reflect the ‘brave,’ ‘unexpected’ and ‘authentic’ values of its mission.”
The logo is slated to be applied onto the future car models and is set to take on the black and gold color scheme. Lamborghini has also revealed two black and white iterations. Lamborghini also added, “The iconic bull in the center of the logo has undergone a major change. For the first time, it will exist individually on the company’s digital touchpoints, separated from the classic shield to lend it even greater prominence.” The new logo is a part of Lamborghini’s rebrand strategy. Take a look at the newly designed logo below.
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