L'Oréal Water Saver: Using Water More Sustainably in Salon and At-Home

To reinvent the hair washing and rinsing experience, Water Saver combines a micronization technology with a showerhead cartridge containing haircare products designed by Kérastase and L’Oréal Professionnel to cut water usage by 80%. To take the salon experience even further, we combined this technology with the professional hair expertise of Kérastase and L’Oréal Professionnel.

Thanks to the patented Cloud Cleansing approach, micronized haircare formulas specially designed for Water Saver by Kérastase and L’Oréal Professionnel are infused directly in the water stream, promoting better product distribution and absorption, as well as improved efficiency.

The result is a showerhead that divides the flow of water to create 10 times smaller droplets. Then, they are accelerated for faster and more effective rinsing. Water Saver only uses two liters of water per minute compared to the eight liters consumed by a standard showerhead, cutting water use by 80% compared to standard rinsing while simultaneously improving the customer experience. The system also features a data dashboard that allows salon professionals to monitor their water and energy consumption and savings.