L’Oréal is innovating with Albéa to develop a breakthrough responsible packaging : the 1st carton-based cosmetic tube where most of the plastic is replaced with paper-like certified material. Market launch: 2020.
Philippe Thuvien, Vice-President Packaging & Development of L’Oréal, explains: “Since 2007 we have been constantly improving the environmental footprint of our packaging. Today we are going one step further and launching this new technology based on certified paper. By working closely with our partner to co-develop this breakthrough innovation, we aim to create a new paper-based tube packaging for our cosmetic packaging.
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