It's one of the most recognisable chocolate brands around, but it seems the KitKat logo is about to, in the words of its famous slogan, have a break. After research revealed a shocking statistic about Australian consumers, Nestlé has launched a limited edition version of the KitKat without its logo on the packaging.
The new bar's packaging features a recycling symbol (made of KitKat fingers, of course) in place of the logo, along with an explicit call to recycle said packaging in order to "give the planet a break". Check out our best print ads for more bold advertising examples.
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