KAFFEEFORM UNVEILS NEW TRAVEL MUGS
Three years after its successful launch, the Kaffeeform leaves the range to make space for not one, but two new coffee mug versions: the Weducer Cup Essential and the Weducer Cup Refined. The first one is designed as a ‘caffeine-free’ cup made of recycled wood fibers, that still maintains the characteristics of the original cup. The second one is a slightly taller, double-wall mug that consists of the company’s iconic recycled coffee ground material, while the colorful inner layer and the drinking lid are made from the same innovative wood-fiber composition used in Weducer Cup Essential.
THE PROBLEM WITH SINGLE-USE PAPER CUPS
‘The problem with single-use paper cups is serious and by now we’re all aware of their huge environmental impact, hopefully’, shares the team at Kaffeeform. In Germany, around 320,000 paper cups are used every hour, making almost three billion cups a year — in Berlin alone, around 460,000 pieces are thrown out every day. What’s more, paper-making is a pretty environmentally unfriendly process: single-use paper cups are rarely made with recycled fibers, which means that more pulpwood forests get cut down. Also, most disposable cups have a plastic lining and lid that come from fossil fuels.
Kaffeeform’s new Weducer Cups invite users to take a step towards a less wasteful lifestyle by replacing single-use cups that are destined for the trash. They also stand for the positive social change that a more environmentally friendly consumer behavior promotes. ‘They’re good for the environment, and good for you too.’ the company notes.
WEDUCAR CUP ESSENTIAL AND WEDUCER CUP REFINED
The Weducer Cup Essential (300ml/10oz) retains the handy size and the timeless, sleek design of the original with its pleasingly grippy matte, marble-inspired exterior, but is made ‘caffeine-free’ from a bio-based material composition with recycled wood fibers. It is available in three different colors: ‘nutmeg’, ‘cayenne’ and ‘cardamom’.
The premium version, the newest Weducer Cup Refined, is slightly taller in size (350ml/12oz), double-walled for improved heat retention, and more sophisticated: the outer darker shell consists of Kaffeeform iconic material with recycled coffee grounds in the classic ‘coffee’ hue, while the colorful inner layer and the drinking lid are made from the same innovative wood-fiber composition used for the smaller cup.
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