JOSEPH JOSEPH’S REUSABLE WATER BOTTLE FOCUSES ON MAKING THE LID AS IMPORTANT AS THE BOTTLE ITSELF

Loop is a reusable water bottle with an innovative lid design and shapely build, allowing users to slide Loop’s lid over its spout for easy drinking even when your hands are full.

Reusable water bottles have become the modern handbag. Everywhere you go, you’ll find someone clutching one by its lid strap. When a product becomes so popular, innovative design becomes a rarity. Following research periods spent observing the ways people interact with their own reusable and single-use water bottles, London-based design studio Blond Ltd. collaborated with Joseph Joseph to create Loop, a reusable EDC water bottle designed to simplify carrying the lid while taking a drink.

In central London, the designers at Blond Ltd. and Joseph Joseph observed the different ways that people used and handled their water bottles to design an ergonomic and shapely reusable water bottle. When we’re carrying all of our stuff in addition to our water bottle, drinking from it can feel like juggling. Noticing that people have a harder time removing the water bottle’s lid and holding it while they drink, the designers made Loop so that users can slide the lid over the bottle’s neck when taking a drink.