Graphic designer Tamotsu Shimada has unveiled the logo for the Expo 2025 Osaka, which is an irregular ring of red circles that appears to include five cartoon-like eyes.
Shimada's winning logo, called Inochi no Kagayaki-kun, is a rough outline of the Japnese city of Osaka's shape, realised in a circle of red blobs. Five of the circles have been filled with white and blue to give the appearance of blue googly cartoon eyes.
The logo will be used at the World Expo, a global exposition that happens every five years, which is due to take place in the Japanese city of Osaka from April to October in 2025.
Logo represents chain of DNA
Shimada explained at a press conference for the logo that the circles represent living cells or a chain of DNA to represent "the brilliance of life". The theme for Expo 2025 Osaka is Designing Future Society for Our Lives.
The five cartoon eyes are a callback to the Expo 1970 Osaka logo, which was a stylised cherry blossom with five petals defined by circular cutouts.
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