Creative agency Havas has designed the nex Durex visual identity to accompany its updated brand strategy of showcasing the "positive reality" of sex.
The new campaign aims to reposition the condom company as a "mainstream activist" against sexual stigmas and taboos.
"Durex is a huge brand with a unique and vital role in culture. It has genuine influence, and the capability to enact real change. And make no mistake, this is a proper commitment."
"This new brand purpose will lead to healthier conversations around, and attitudes towards, sex, but also greater inclusion and acceptance for those who might not always experience it."
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