Coca-Cola to replace plastic shrink wrap with paper packaging across Europe

Coca-Cola and it's strategic bottling partners Coca-Cola HBC and Coca-Cola European Partners (CCEP) are investing €15m in KeelClip, a paperboard packaging solution from Graphic Packaging International that will phase-out shrink wrap on can multipacks.

Coca-Cola HBC will remove shrink wrap from all of its can multipacks in all European Union markets by the end of 2021 with the roll-out starting in Ireland and Poland early next year, followed by Austria, Italy, Switzerland and Romania in 2020.