Coca-Cola’s New Bottles Celebrate Summertime Rituals With Poetry

Coca-Cola has just unveiled its summer marketing campaign. For the first time in the United States, Coca-Cola bottles will feature poetry on the packaging.

The “Summer Tastes Better with Coca-Cola” campaign sees classic American summer rituals – backyard BBQs, movie nights, baseball games, and family beach visits, to name a few — embodied in 24 poems in total. These poems find their way onto fridge packs and on 24 oz, one liter, and two-liter bottles. These new bottle designs have already started to roll out across the nation.