Coca-Cola Covers Swiss Newspapers Urging Voters to Outlaw Homophobia

In a show of solidarity with LGBTQ people, Coca-Cola purchased the covers of Switzerland’s major newspapers and covered them with rainbow bottles of its signature product ahead of a referendum that asks voters to criminalize homophobia.

If Swiss voters pass the measure, it will criminalize anti-LGBTQ hate speech in much the same way that discrimination based on race, gender, and religion are currently illegal there.