Consumers buy the clothes through the SIXR app, wear them for their estimated life, and when their life cycle reaches its end, they scan the QR code that helps them return the garment to SIXR. Once the garment is returned to one of SIXR’s recycling partners, consumers get actual monetary rewards in the form of discounts on their next purchase. Using financial incentives instead of the ‘feel good’ factor of buying sustainable clothing, SIXR hopes to create a fashion recycling movement and a circular economy that sticks. SIXR and their recycling partners will ensure that the garments are put through a rigorous paradigm of Reduce, Reuse, Recyle, Refuse, Rethink and Repair which are the 6R’s from where the company got their name SIXR.
“We’re stuck in a linear apparel economy. Take->Make->Waste,” says Gagan Singh, CEO and Co-founder of SIXR going into details on how SIXR will solve the Trillion-Dollar fashion crisis. The problem with the linear flow of garments is that there’s a defined entry and exit, causing new raw materials to end up in landfills instead of being recycled. SIXR proposes a circular economy where material keeps traveling within the same loop multiple times instead of becoming waste. This reduces the waste problem, but it also reduces the creation problem that requires fresh resources and materials every single time.
The problem has a simple solution according to SIXR. Luigi Ferrara, Chair, Brookfield Sustainability Institute, George Brown College says “There’s truly no incentive for recycling clothes, which is why most people don’t do it. Moreover, even for the people who want to, there’s no fixed system for doing so. There’s no ‘waste bin’ for recycling fashion, and sure, some of us could go to the Salvation Army, but then again, there’s a lack of a financial incentive to just give away your clothes. SIXR’s business model has an effective fix for all those issues.”
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