Campari Soda has been given a new visual identity – which will roll out across packaging, printed material and merchandise – by design studio Robilant Associati (RA).
Campari Soda is a pre-mixed drink, containing Italian alcohol Campari and soda water, and is traditionally drunk in Italy after work. Its branding was last updated by the same Milan-based studio ten years ago.
RA’s creative director Fabio Molinaro tells Design Week: “Campari Soda is an iconic product. As a matter of fact, the symbol itself of the Italian aperitif makes the consumer happy in their mind.”
The purpose of the redesign, he says, was to “boost the product perception in terms of quality, contemporary feeling and character on the international scene”.
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