Campari, the iconic Italian red aperitif has launched an inspirational new digital campaign featuring a unique partnership with remarkable artists from around the world, bringing to life the brand's newly evolved ethos of Red Passion – the urge inside us that is impossible to ignore. The campaign features hero video content and impactful visuals showing Red Passion come alive as the protagonists leave their comfort zone, transforming their passion into an outstanding creation.
The content invites the audience to discover their own Red Passion, recognising the force that lives inside them, and embracing the challenge to give it shape in the path to creation.
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