If you say "canceled clown" three times in front of the mirror in certain Burger King restrooms in Scandinavia, the lights will dim and a vision of Ronald McDonald will appear.
The nightmarish stunt is part of the fast-food chain's Halloween campaign in Sweden and Denmark, made possible by new voice-recognition software.
The software, installed by a Swedish agency named INGO Stockholm, is trained to listen for the phrase "canceled clown." If it hears it three times, it dims the lights, makes a noise, and plays visual effects on a screen behind the two-way "smart mirror."
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