An advent calendar shows the days remaining until Christmas Eve. This is a very common custom in German-speaking countries, to accompany the waiting period before the big celebration. It starts from 1st December and goes up to 24th, creating small windows to be opened day by day, inside which delicacies and sweets are hidden. A kind of daily unboxing, if you wish. Suffice it to say that the city of Bolzano organizes a living advent calendar, opening a window of a building in Piazza Walter every day.
Many brands have decided to use this ancient tradition to involve reference consumers in a festive and captivating game at the same time.
We want to bring the most skeptical on board with a brilliant idea from a well-known brewery. You can order a splendid advent calendar to taste 24 different varieties of beer either for yourself or to give to friends or trusted customers instead of the usual Christmas basket. We can see a rollover hinged lid box with inserts and cutouts, to be able to open a different window every day. Numbers are not in ascending order, but a bit scattered at random, so that even if you get drunk and engage with the wrong window, no one will notice.
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