A rare offering that’s a “testament to the art and craft of whiskey making” is also a testament to beautifully crafted packaging design.
Bob Dylan, one of the world's most influential and groundbreaking artists, has an entrepreneurial side as well. He's been involved for the past several years in Heaven's Door Spirits, a collaboration with Spirits Investment Partnership. Referencing one of the artists many hits, it's Dylan’s first and only consumer brand partnership in a 50-year run as a worldwide cultural icon.
The brand has just announced the second release in the Bob Dylan Bootleg Series. From a packaging design standpoint, it’s a beauty of a gold-standard hit.
To carry the allusion a step further relative to an old-school vinyl record, I’d call it a double-sided hit in that both the primary and secondary packaging are richly appointed.
Named in tribute to Bob Dylan's famed series of eponymous retrospective album collections, the Bootleg Series is a limited-edition collection of rare whiskeys and special blends. The 2020 release features a cask-strength, 15-year-old Straight Bourbon finished in 30-year-old Jamaican Pot Still Rum Casks.
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