When Sarah Paiji Yoo became a mom, she started to take a closer look at the quality of the water her son would be drinking. She was shocked to learn that microplastics — tiny particles of plastic — are everywhere, from our food to our oceans. Yoo vowed to reduce her plastic use, but found her options were limited when it came to cleaning supplies.
“I decided to cut back on my plastic consumption, but realized I didn’t have much choice as a consumer to cut out single-use plastic packaging for household products,” Yoo told CNN Underscored. “So many of our everyday products come packaged in just one way — single-use plastic.”
To help solve this problem, Yoo, who had experience with startups, founded Blueland, a company that aims to reduce the number of single-use plastic containers we use every day. Blueland’s nontoxic and planet-friendly cleaners and hand soap are created in reusable “Forever Bottles.” To make each product, you add water to the reusable bottle and drop in a tablet of concentrated cleaning ingredients.
While each of the products can be purchased individually, they’re also sold together in a starter pack at a 20% discount, Blueland’s The Clean Essentials, for $39.
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