adidas Originals has opened its new flagship store on Carnaby Street, London, described as a destination for the city’s creatives and ‘Home of Originals’.
Housing the most exclusive product, the store will act as a space for creatives to come together, while retaining the cultural aesthetic and design that’s in-keeping with its Soho-location.
Designers Paolina Russo and Bethany Williams with Melissa Kitty Jaram are currently showcasing one-off pieces inside the store, while neon lights have been produced by the familiar God’s Own Junkyard. Archive products are on display across both floors — a nod to adidas Originals’ connection to music, fashion and terrace culture — and celebrate the history of adidas as a creator brand.
A dedicated area for the popular adidas Spezial collection has a custom-designed Spezial pool table available for all to use, while consumers will also be able to purchase limited-edition adidas Spezial pool sets later in the year.
The new adidas Originals flagship store, found on the corner of Foubert’s Place and Kingly Street, Carnaby, opens today.
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