Located in the north of France just outside the city of Lille, CBS Products is a wholesaler of household cleaning products. PET had been the container of choice for most of the 10 years the firm has been in business. But when Les Secrets de Leontine, a new line of products made from 100% natural ingredients, went into development, CBS CEO Gregory Dubos was determined to put them in packaging that would make them stand out and that would be more environmentally friendly than plastic. So when the new line reached store shelves earlier this year, it did so in paper bottles from Ecologic Brands.
“When I first saw this package I immediately had to learn more,” says Dubos. “It’s revolutionary.”
His enthusiasm led to a series of conversations with Ecologic CEO and Founder Julie Corbett, which in turn led to CBS becoming a user of the Eco.Bottle, described by Ecologic as “the world’s only commercially-viable paper bottle made from recycled materials.”
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